Internal · working notes

A small collection of agentic marketing workflows.

Seven interactive sketches showing how AI agents can plan, decide, and act inside real marketing work. Each one is a self-contained HTML page you can open and run.

These are exploratory — written to think through the patterns, not to sell anything. The goal is to make the moving parts visible.

The shape of an agentic workflow

01

A signal arrives

Something happens — a lead appears, a page is visited, a date is reached. The workflow is triggered.

02

The agent decides

It looks at the data, enriches it, and routes down a branch. This is where the "agent" part earns its name.

03

Actions fire

Emails, CRM updates, Slack pings, ad launches. The outcome is observed and feeds back into the next run.

Seven sketches

retargeting

CRO & retargeting

A visitor browses but doesn't buy. The agent watches what they did, sorts them by intent, and picks an appropriate email + ad combo.

under the hood
  • Behavioral tracking captures page views, cart state, dwell time
  • Rules engine segments by intent level
  • Parallel branches for cart abandoners, product viewers, content readers
  • Conversion tracking loops back into A/B optimization
open
multi-agent

SaaS landing-page audit

Three specialist agents work in parallel on the same page — one on copy, one on SEO, one on conversion. Their findings merge into a PDF.

under the hood
  • requests + BeautifulSoup scrape the target URL
  • Clearbit enriches company context
  • Three agents run concurrently: Content, SEO, Conversion
  • ReportLab assembles the PDF, Slack notifies the team
open
intro

Automation, simplified

The gentlest version. A form submission turns into either a nurture sequence or a sales alert, depending on company size. Good starting point.

under the hood
  • Form capture → profile enrichment node
  • Logic node branches on companySize
  • SMB: welcome email + 7-day nurture
  • Enterprise: CRM deal + Slack alert
open
lead nurturing

SaaS lead nurturing

A list of leads from different sources walks through the agent. Unsubscribes are skipped, each remaining lead gets the right template, CRM records update live.

under the hood
  • Iterates a leads[] queue from Pipedrive
  • Template router maps source → email
  • SendGrid sends, Salesforce updates status to Contacted
  • Live log + simulated API-call panel
open
go-to-market

Product launch GTM

A three-phase launch sequence — pre-launch drafting, launch-day publishing and outreach, post-launch monitoring and metrics review.

under the hood
  • Phase 1: research → copy drafts → beta invites
  • Phase 2: site publish → social → email blast → PR
  • Phase 3: parallel monitoring and lead nurturing
  • Merge node compiles KPIs (signups, trials, CAC)
open
CRM routing

Enterprise lead routing

A new lead arrives in the CRM. The agent enriches it, checks company size, and routes big accounts straight to sales with a deal created and a Slack ping.

under the hood
  • Trigger: new lead from CRM webhook
  • Clearbit enriches with employees, industry
  • Segment node routes by headcount
  • Enterprise path: Salesforce deal + Slack in parallel
open
content

Social content generator

Type a product or topic and the agent drafts a full social plan — slogan, Instagram, X, Facebook, and a simple posting schedule.

under the hood
  • Text input accepts any topic string
  • Template generator produces multi-channel variants
  • Platform-aware outputs (visual brief, hook, long-form)
  • In production this would wire into an LLM prompt chain
open